Monday, August 22, 2016

Reasons You Need Monthly High-Quality Backlinks


Backlinks have historically been a major factor in a website’s ranking on search engines. When used effectively, they can help you get a much-needed advantage in Las Vegas’s saturated market. You need high-quality links, and you need them monthly. A highly experienced SEO company in Las Vegas and Henderson, NV. can help you build backlinks on a monthly basis through a variety of proven techniques.

What Is a Quality Backlink?

A backlink is any link placed on a site that links to another site. For you, this means other sites linking back to your site, whether through a guest post, a reference in an article, or an acknowledgment on their site. These links pass on what’s known in the industry as “link juice”—power passed from one site to another through a link. This power may take the form of credibility, viewer interest, or any other benefit the link provides to your site.

Naturally, links that pass on the most link juice will be those placed in quality content on authoritative sites within the right context. Other links may still be useful, but they won’t be nearly as effective. Using high-quality backlinks in Las Vegas company sites on a monthly basis will, thus, go much further than spamming links on irrelevant sites.

Why Are They Important?

Backlinks help improve your ranking on search engines by making your site look more authoritative. If other places are linking to your content, it goes a long way toward conveying the idea that you are an authority in your field. This is vital for search engine optimization in Las Vegas and Henderson, NV. , since the market is highly competitive. If you can express how much more you know than your competitors, so much the better.

Of course, in order to have this effect, your backlinks need to be on high-quality, relevant sites. For example, if you provide credit repair services, you will want to have links on authoritative sites relevant to credit repair. If it’s not authoritative (such as an accounting student’s blog) or if it’s not really relevant to your industry (links on a pet store’s website won’t get you far), then it won’t result in much link juice.

When it comes to backlinks, quality is far more important than quantity. You can get links through an online directory, for example, but that won’t really do much for your site. It does little to nothing to establish your authority or to build customer interest, and it may not give you much online visibility in the first place. On the other hand, a single link in an article posted on an authoritative site will have a lot of weight, since they are often relying on you to establish their own credibility.

So How Do I get Them?

The first thing to note is not every internet marketing company will provide you with monthly backlinks. Sure, an SEO company might boast that they can get you noticed for $299 per month, but the truth is that effective backlinks rely on effective networking with authoritative, relevant sites. As with any SEO strategy, backlinks come most reliably from a multi-faceted approach. This might include such practices as:

·         Using effective content: Infographics and high-quality blog posts are great ways to get other sites to link back to your page. If an article or infographic you have published provides practical information and expresses authority, it will have an easier time finding its way to other sites as they refer to it in their own content.
·         Building internal links: Linking within your site makes it more easily navigable, improving user experience and increasing its overall level of quality in the eyes of search engines. While it won’t necessarily spread your brand around as much as external links, it will help improve your site’s overall SEO quality.
·         Reporting broken links: Doing a search for broken links in relevant areas is an effective way to go about link building. Simply contacting a site to let them know they have broken 404 links on their site and suggesting possible alternatives (such as your own) will go a long way.
·         Minding context: Links work best when used within the context of a relevant piece of content rather than in a reference link below an article or in an article that has nothing to do with your brand.
·         Networking: How many companies do you personally know who will publish links to your site? How many will take guest posts? Effective networking can drastically increase the odds that you’ll get backlinks to your site quickly.

A Las Vegas SEO company with a solid network of clients and expertise in all areas of internet marketing will be able to perform effective link building for your site. Contact us at Platinum Web Marketing to get the jump on your competition through high-quality backlinks today!


Monday, July 11, 2016

Are High-Maintenance Clients Worth It?

You’ve probably had that one client before: the one who constantly demands more from you and always seems disappointed by your efforts. They likely place blame on you, accusing you of not doing enough or failing to meet their absurd expectations. You can never seem to please them, and that wears away at your morale while draining resources.

Some may view every client as an opportunity, but the truth is, some clients need to be let go.

Bottomless Pit or Just Thorough?

In some cases, a client just wants to be thoroughly certain they are getting what they want. They will ask questions, deliberate over decisions, and give useful feedback. These clients can be difficult to please, but when a project or sale is completed successfully, they tend to be the ones who award the highest praise. If you can please them, the results are highly beneficial.

However, some clients simply cannot be pleased. They tend to focus on everything you didn’t do right and completely neglect any successes you may have had. It doesn’t matter how much you put into your work for them—they continue to point out whatever they think is lacking. This is not a good business relationship. A client like this will act as a bottomless pit for your time and money if you keep working with them.

Opportunity Costs

itself requires high-quality strategies and consistent effort. You can’t afford to waste time on clients who are only going to drain your time and money since those resources could be spent working with someone less demanding.

If nothing you do seems to please a client, then you are probably going to be better off letting them go. That way, you free up time to find more reasonable clients, for example, by boosting your online presence through a Henderson, NV marketing company.

Impact on Morale

While the constant use of resources on an overly demanding client is detrimental to your company, so too is the emotional strain they put on you and your staff. A rude or demanding client who never accepts the work done for them will erode morale as your constant effort seems to yield nothing. This naturally has a negative impact on productivity and, by extension, your revenue.

Such clients aren’t simply upset about unmet expectations; they can be toxic to your personnel and to you. It’s far better to work with people who are willing to see what you accomplished rather than focus on what you didn’t accomplish. This way, you maintain your morale and energy levels, allowing you to better serve your client and enjoy more satisfaction in your work.

Finding Quality Clients

When it comes to clients, quality matters. While letting go of a high-maintenance client may seem like a missed opportunity, keeping them around is almost never worth the cost. You’re better off putting your resources into marketing efforts to find low-maintenance clients who appreciate your skill and effort. This requires marketing, and a Las Vegas SEO company  can help you with that. To find the quality clients you need to thrive, contact Platinum Web Marketing today.


Monday, May 23, 2016

WordPress Website Maintenance: To Auto-Update Plugins or Not?



Your WordPress site is almost organic in nature, constantly growing and developing through version updates, hot fixes, and plugins. The plugins you use for your particular site are what make it unique, as they facilitate functionality, development, user experience, and maintenance. Since there are thousands of plugins available, both through WordPress and third-party sites, they may sometimes interact in unexpected ways, especially during updates.

Modifications to plugins may cause compatibility issues and potentially crash the site if handled poorly. Website maintenance for Las Vegas companies needs to be ironclad. There is little room for error in the city’s competitive market, so you want to be sure your site is up to date and fully functional.

Auto Updating Option

Keeping your plugins up to date is key to maintaining functionality, eliminating bugs, and preventing security breaches. One out-of-date plugin may pose a risk to your site’s integrity, not to mention the security of user or client data. Keeping everything up to date is key to the security of WordPress websites. Las Vegas, with its intensely competitive market, makes any error in this respect potentially disastrous to your business.

However, keeping everything up to date is a difficult task, especially if you use a large number of plugins. You may be tempted to allow WordPress to automatically update plugins, but this can lead to a variety of problems.

Functionality Issues

Each plugin uses its own code that (hopefully) allows it to perform a certain function in your WordPress website. If you have been using your site without any issues so far, then the plugins you’re using are all likely compatible with each other. An update to any of those, however, can lead to a compatibility issue.

One change to a plugin may cause it to interfere with the functionality of another plugin or the site as a whole, depending on the version of WordPress you’re currently using, how other plugins affect its functionality, and so forth. Therefore, you need to make sure an update won’t mess with your site’s functionality prior to installing it. With automatic updates, you don’t get an opportunity to do this. The update is installed, and any compatibility problems it brings thereafter manifest.

Crashes

If it’s severe enough, a compatibility issue brought on by an automatic update can crash the site. Obviously, this is never good for your business, as people visit your site only to find it down. Then comes the cost of getting your site back online, which may involve some time-consuming digging around to find out exactly what went wrong.

Review Compatibility

To prevent these issues, you need to be able to review the compatibility of your plugins prior to installing an update. With auto update, there is no opportunity to do this, which means you may be risking a crash that you have no way of preventing. By switching updates to manual, you allow yourself a chance to decide whether an update will lead to a crash.

When reviewing an update’s compatibility, there are a few factors that need to be taken into account:

·         Coding quality: You need to ask yourself, “Will this update violate coding standards?” It may not necessarily pose a security risk, but it can still make unwanted changes to the core, potentially ruining the site.
·         Bugs: Some updates may be inherently flawed. Prior to installation, they need to be tested for bugs, possibly by using a mirror site.
·         Coding: A plugin update may wreak havoc with your site’s code, creating a giant mess that takes time and money to unravel.
·         Theme: Suppose you have been running a theme for a while that depends on a certain function of one of your plugins. An update may remove that function and thus render your theme unusable, causing a crash.

The automatic updates used by WordPress don’t take things like this into account, so it’s best to handle plugin updates manually—preferably through a professional who is familiar with the intricacies of website maintenance.

How Do I Keep On Top of It All?

Updates are important, especially when they deal with security issues. However, updating plugins can either involve constant, highly complex manual installations or a high risk of website functionality issues. All you want is to make sure your site holds up, both functionally and in Las Vegas’s saturated market. What do you do?

Fortunately, website fixes in Las Vegas can be handled through an experienced online marketing company. To handle updates as safely as possible, you need someone to monitor your site and constantly check for updates. When those updates become available, experts can review them and make sure they won’t result in any compatibility issues. Once everything is checked for compatibility, the updates can be installed manually.

High-quality, vigilant website maintenance is very important for your business. When you need a website design company in Las Vegas to handle your WordPress updates, contact Platinum Web Marketing.


Wednesday, July 29, 2015

How Long Does It Take to Reach the First Page of Google? Part 2

Continued from Part 1

Understanding How Search Engine Ranking Works (Continued…)

How Keywords Influence Search Engine Rankings

This is the part of the SEO process that confuses people more than anything. For every keyword that someone uses to find your website, you have a unique search engine ranking. You may show up on Page 1 of Google for "plumbers Las Vegas" and Page 4 for "plumbing company in Las Vegas, NV." The keywords seem the same and they certainly point to the same types of search results, but your website will show up differently for each of them. That is why it is so important to have a solid keyword pyramid in place, so you know which keywords to target to boost your search engine rankings across the board.

Keep in mind that Google will take into account similar words on a page, even if they are not the exact keyword you're targeting. For instance, having "plumbers in Las Vegas" on a page titled "plumbing company Las Vegas" will help your search engine ranking for both terms. This all comes down to a unique process called Latent Semantic Indexing, in which search engines crawl your pages for synonyms to help them rank you for each term. By using varied but similar keywords in your content, you can effectively help your website show up better in search engines.

Other Factors That Influence Page 1 Google Rankings

  • How up to date your content is
  • Keyword density (the ratio of your target keyword to the number of words on the page)
  • Content quality
  • Link building (the number of other websites pointing to your site, as well as the number of references used on your pages)
  • SEO optimization (including tags, meta data, headings, subheadings, etc.)
  • Internal link ratios
  • Your target keyword competition
We could keep going on, but the idea here is to show you that there is no way to predict how long it will take to reach Page 1 in Google. There are far too many factors to take into consideration. Any SEO company that "guarantees" Page 1 ranking in a select period of time is running a scam – plain and simple.

How to Get to Page 1 in Google

Now that you know what influences your search engine ranking, you can work to get your website to the top of Google. Start by choosing the keywords you want to target, and then use search engine optimization to get your website ranked for those keywords. If you are having trouble getting to the first page of Google for a certain set of words, you may need to target a different set of words or find a new approach for your internet marketing.

By far the easiest way to get to Page 1 in Google is to work with an experienced SEO company in Las Vegas. Contact us today at Platinum Web Marketing for your free search engine ranking assessment.

Tuesday, July 28, 2015

How Long Does It Take to Reach the First Page of Google? Part 1


This is a common question we see from Las Vegas business owners: "How long will it take to get to the first page in Google?" Unfortunately, there is no direct answer to that question. If we could predict how long it took for Google to rank websites and individual webpages, our jobs would be a whole lot easier. The fact is that there is no universal timeframe for reaching Page 1 Google rankings. Even seasoned SEO companies in Las Vegas like Platinum Web Marketing have to play around with direct search engine optimization strategies to find out what works for each of their clients individually. Nevertheless, there are some facts you can learn to better prepare you for first page search engine ranking.

The Importance of Page 1 Ranking

Before we discuss the factors that will help you get to the front page, we need to show you just how valuable Page 1 ranking is. Only 8.5% of web searchers ever make it past the first page of Google for their search results. Furthermore, less than 1% of searchers make it past Page 3. If your website is not ranked on the first page of Google for your target keywords, you are missing out on a vital source of traffic for your business. This doesn't just represent Las Vegas either. It's across the country. It does not matter what industry you work in, where your business is located, or who your audience is – you need to be on Page 1. Think about this for a moment:When is the last time you ventured past the first "O" in the word Google? For that matter, when's the last time you even scrolled down the first page of your search results? Your audience behaves just like you. Get your site where they can see you, and you'll see a tremendous growth in lead generation.

How Search Engine Ranking Works

There are several different factors that determine where your website ranks on search engines. Some of these factors may not influence your SEO strategies, but they will still impact where you stand against your competition. We'll break down the most important ones here to provide a better understanding of how search engines rank your website

Different Search Engines Have Different Ranking Methods

Most people focus on the Google algorithm for their search engine optimization strategies, but the fact is that every search engine employs its own unique ranking methods. While Google may be the most powerful and widely used search engine on the web, it is far from the only one to watch out for. Bing, Yahoo!, and even antiquated engines like AOL all have their own ways of ranking your website above others. You don't need to worry about these differences too much, but you should note that ranking on Page 1 for Google is not the same as ranking on the first page somewhere else. We can monitor all that for you.

Continue to Part 2

Thursday, July 23, 2015

5 Things You Need On Your Las Vegas Business Facebook Page


If you are going to set up a Facebook profile for your Las Vegas business, you need make sure you set it up correctly. The process is pretty self-explanatory, but there are some areas of your profile that you specifically need to watch out for. If you fill out these five must-complete components on Facebook profiles, you will have a much better chance at success with your social media efforts. Here's a list of what you should look out for.

Your Actual Business Name and Address (Citation)

A local citation is essentially any time your business name and address in Las Vegas is mentioned on someone else's website, including Facebook. It is important to keep this citation consistent among all review sites and social media platform because it creates a stronger image for your company on the web.  Make sure you use the same business name and address that you do on your other profiles so the information remains the same from place to place. Believe it or not, this will actually improve your Google ranking, and it will do wonders for your brand promotion and local SEO.

A Company Logo

This is part of your online branding. It reminds customers who they are dealing with and makes your logo a more recognizable part of your business. If you see a yellow seashell logo with red outline, you instantly know it as Shell gas. Don't you want that same recognition for your business?

A Link to Your Website

Linking to your website will give anyone who stumbles onto your Facebook page a direct path to learn more about your business. In the same regard, you should put a link to your Facebook page on your website so people can see your social media presence.

Office Hours

You might be amazed by how many unnecessary phone calls you can avoid just by listing your office hours on your Facebook profile. Not only will this help people who are visiting your profile, but it will also help search engines like Google know what kind of information to provide when people search for you. If you change your operating times in the future, make sure to update your Facebook page accordingly.

About Us

Last but certainly not least, make sure you fill out the abut us section. Briefly tell people about your business so they know what kinds of services you offer. Notice that we said "briefly." People should be able to get a feel for what you do in a matter of a couple sentences. Anything beyond that simply will not be read.
Fill out your Facebook page with the information above, and you will have a much better chance at success in the end.

Tuesday, July 21, 2015

Las Vegas SEO Tips For Blog Articles


Search Engine Optimization strategies vary based on your website's target audience and industry. You must employ the right strategies for your content's specific needs in order to improve your search ranking and convert leads to sales. Listed below are some helpful Las Vegas SEO tips for blog articles that you can use to craft quality content in the future.

Blog SEO Tips – Step By Step

Follow these steps to optimize your blog content each and every time:
  1. Identify a keyword or key phrase to base your article on. For this article, the target phrase is "SEO and Search Engine Optimization," but we are also targeting Las Vegas SEO and Las Vegas SEO tips along the way.
  2. Use the key phrase in your page title and meta description.
  3. Incorporate the key phrase in the page URL, separating each word with a hyphen. Many content management systems, like WordPress, will do this automatically if the phrase is in the page title.
  4. Use the key phrase naturally in the article, but avoid keyword stuffing. One occurrence per every 100 words is usually sufficient for SEO optimization.
  5. Work the key phrase into the H1 header (usually the title) for the page, as well as at least one subheading with H2-H6 header tags.
  6. Add images to your content, at least one per 400 words, and use the key phrase in the title of the images. Use the key phrase in the alt tags for the images as well.
  7. Assign categories to all blog posts, incorporating other key terms people may use to find your website.
  8. Link to high-quality articles on other websites to show search engines you are trying to educate your readers. The number of external links you use is entirely up to you, but 1-4 is fairly standard.
  9. Link to your own webpages within the article to encourage interaction and build up your website's authority.
  10. Provide an author name and profile for the blog posts. If there is more than one author for your blog, make sure each author has a profile with a picture.

Other Search Engine Optimization Tips For Blogs

Every blog article should be written with intent, meaning that there is a central theme for the blog posts that is referenced regularly. This will usually center around the key phrase you are targeting for the article. We have mentioned "SEO or Search Engine Optimization" several times in this article because that is our intent here.

Establish relationships with other high-quality websites to encourage them to link to your webpages. Do not do this excessively, as Google will suspect foul play if it does not look natural. If other sites use yours as a reference though, your search ranking in Las Vegas is bound to increase.

Use the tips above to improve your SEO for blog articles, and your visitors will continue to come back time and time again.