Thursday, September 12, 2013

Is Your Website Responsive?

If your scratching your head and wondering what responsive means in the context of a website read on. You may not be aware and are missing something. Your website could become an unseen stealth site when someone using a mobile device is looking on line for services and products your business offers. If they can't see you they can't buy from you. This condition is just like a U.S. Air Force B-2 stealth bomber that by design does not track on a radar.

What Responsive Means in the World of Website Design

Simply said, websites should be designed to be responsive and work across all types of devices people use to access the internet and websites. A responsive website responds to the viewpoint of the device being used, especially mobile devices. The mobile friendly website provides faster loading speed, easier navigation and readability as core elements. Here are a few other factors that have to be considered:
  • Images have to be reconfigured for different devices and connection speeds.
  • Navigation buttons and links have to be styled differently to be more touch friendly and have an easy to use click to call function.
  • Video and data tables have to re-size correctly to fit into the display of the device used.
  • Automatic fluid resizing of fonts at varying screen resolutions based on the device used.

This Looks Complex and Expensive

Looks like a lot to consider, a lot of work to do and probably very expensive. Right? Well let's put it this way. In most cases it's harder and more costly to convert your existing website. However, there is a cost effective solution. Exceptions that could exclude this alternative might be e-commerce sites with many products and images.

The Solution

Why not create a new mobile friendly website? The old website would redirect search queries from iPhones, iPads, Droids and tablets to the new mobile friendly website. The mobile friendly website would have a click to call feature so the person searching for your products and services could easily contact your business. The old website would continue to handle desktop and laptop devices while the new responsive, mobile friendly site will respond to mobile devices.

The Mobile Revolution

We see it every day and probably also do it ourselves. People searching on their phone while eating, at work, or sitting in front of the TV because they are looking and their intention is to call a business or store.

Here are some staggering statistics. 70% of people that search for a business will take action that very day. 58% of smart phone users search for local businesses every week and they are searching for all types of businesses restaurants, taxis to limos and internet marketing companies.

From an internet marketing perspective consider this. Search Engine Optimization (SEO) can take weeks or months to generate a call or email inquiry from a searcher. With mobile search advertising call generation can happen much faster. Using Google's paid advertising AdWords mobile ads have a lower cost than desk top advertising and have a higher call through ratio which helps new businesses build a client base much quicker.

Google Has Reacted To The Mobile Revolution. You Should Consider It For Your Business

A Few months ago Google released a blog post about changes to the Google search algorithm in recognition of the shift of visitor traffic from traditional desktops to mobile activity. They effectively indicated mobile sites which were not structured correctly would be penalized thereby reducing a mobile website's ranking on Google's search results.

For internet marketing companies managing Google AdWords campaigns for their clients Google has made some reporting changes. Google now segments paid search results by the source devices the visitor used to click on an ad. Google also offers mobile ad extensions that can include the telephone number of the advertiser and the number of calls can be tracked within an AdWords Pay-Per-Click campaign.

If you are considering a mobile friendly website now is the time to get on board. We can help at Platinum Web Marketing and Design. Las Vegas inquires can call us at our headquarters (702)263-6787 or email us today. Our locations in Nashville,TN, Minneapolis-St.Paul, Orlando Fl call (866) 303-8047 or email us. Manhattan-Long Island NY location call Manhattan or Long Island NY (888)492-6787 or email us.

Sunday, July 14, 2013

Las Vegas Pay-Per-Click Advertising

When it comes to success on the web, if any three letters matter as much as SEO, it’s PPC.

Las Vegas pay-per-click advertising — or “PPC” — is more popular than ever, as businesses are increasingly seeing just how fast they can get results with PPC as compared to conventional SEO alone.

The only catch is that PPC can be really expensive… if it’s not managed properly. But in the hands of those who know what they’re doing, Pay-Per-Click ads are a surefire, cost-effective way to guarantee a spot at the top of the Google results

What is Las Vegas Pay-Per-Click Advertising?


Business owners love pay-per-click advertising because it guarantees that they only pay for ads that people actually click on.

With a PPC campaign, your ad might show up on hundreds of thousands of people’s computer screens, but you’ll never pay for most of that exposure. It’s only the truly interested customers who’ll cost you anything at all — the ones who are worth paying a few pennies for.

Just how many pennies? Well, that depends on your level of expertise.

How Much Does Las Vegas Pay-Per-Click Advertising Cost?


By far the most popular PPC service is Google AdWords, a platform that has grown both increasingly popular and also much more complex in recent years.

Google AdWords determines the price per click for each ad by using a complicated formula that factors in the quality of your ad, the quality of your website, how relevant your ad is to whatever a user searches for, how much you “bid” (more on that below), and a string of other variables.

That formula plays out in what Google calls an “auction,” where your ad competes with all of your competitors’ ads for the best spot in the Google rankings. You’re able to set a “maximum bid,” which tells Google how much you want to pay for your ad. You can also let Google know which keywords you want to target.

The higher your bid, the better your chances are of getting a great spot on Google. But top spots can also go wildly over budget before you realize it. And, unfortunately, the keywords you really want to target are usually the most expensive ones.

Why a Las Vegas PPC Management Firm Can Make All the Difference


Platinum Web Marketing is an online marketing firm that specializes in Las Vegas Pay-Per-Click advertising. We’re headquartered in Las Vegas, with five other offices around the United States, and we have more than thirteen years of experience in managing successful Las Vegas pay-per-click advertising campaigns.

Our specialists have studied Google AdWords inside and out, gaining invaluable insight into its algorithm, its pricing structure, and its keyword logic. We know how to design ads that give Google just what it's looking for, hitting that sweet spot between low pricing and big results.

We firmly believe that PPC Advertising is the #1 fastest way to get your business up and running on the major search engines, whether you’re targeting local customers or people all over the world.

The experts at Platinum Web Marketing will create and constantly manage your PPC campaigns to ensure that you’re paying the absolute lowest cost-per-click for the very best search results.

 

Hire a Las Vegas Pay-Per-Click Advertising Specialist


If you're tired of wasting too money on ineffective PPC ads, get in touch with Platinum Web Marketing. Our Las Vegas Pay-Per-Click Advertising experts know how to create and manage campaigns that deliver incredible ROI. Call (866) 303-8047 or email us today for a free estimate!

Monday, June 17, 2013

Web Marketing in Las Vegas: It’s No Magic Trick

Las Vegas has its fair share of magic shows, but when it comes to corporate success in Sin City, the secret is no illusion. It’s called web marketing… and it works. The business world and the World Wide Web are merging. Estimates show that by 2016, internet spending will account for more than half of the U.S. retail economy, with services not far behind. Already, the majority of customers make their buying decisions online, the web having become an indispensable research tool for potential purchasers. If consumers can’t find you quickly on the web, they’ll probably never find you at all. That’s why you need an experienced Las Vegas web marketing team to make sure you don’t miss out on thousands of visitors and potential sales.

Las Vegas’ Leader In Web Marketing & Web Design

Platinum Web Marketing is one of the leading Las Vegas web marketing firms. With more than thirteen years of experience, our team of experts can help you crush your competition online. We know how to take a company from the bottom of the Google search results to the top, a jump that can yield tremendous gains in leads, conversions, and sales over a relatively short period of time.

Content Is Key For Web Marketing In Las Vegas

Online marketing isn't just about SEO. At Platinum Web, we leverage all of the latest technology & strategies to give your business the edge, including:

  • Content marketing (e.g. blog articles, eBooks, white papers) 
  • Online press releases 
  • Keyword research and implementation 
  • Analytic reports, which tell us what’s working and what’s not 
  • Pay-Per-Click Advertising for Las Vegas and beyond 
  • Email Marketing 
  • Social Media Marketing 
  • Website Copywriting 
  • And so much more…

Las Vegas Web Marketing: Surprising Stats

Web marketing in Las Vegas is extremely competitive. Construction, tourism, and transportation account for the majority of the economy. If you’re in one of those fields — or if you hope to target some of the $33.7 billion spent in the city by visitors alone every year — you have to fight for your spot on the web. By the same token, if you’re outside those markets, you’ll have to aggressively seek out the top spots in the local search results. We can help. Online marketing works. Consider these compelling facts:
  • Companies that blog earn 55% more in web traffic.
  • The Top 3 search results on Google get 60% of all clicks.
  • At any given time, 59% of the people online are using a search engine.
  • 85% of B2B decision makers said white papers were moderately to extremely influential in recent purchasing decisions.
  • Inbound marketing has a much lower cost and a much higher ROI than outbound marketing.

Hire A Las Vegas Web Marketing Specialist

Success online is all about experience and strategy, but our web marketing wizards make it look like magic. If you want to expand your company’s online profile and boost your organic search rank, contact Platinum Web Marketing and find out what we can do for you right away. To talk with a Las Vegas Web Marketing Specialist and get a free estimate, send us an email or call (866) 303-8047.

Monday, June 10, 2013

SEO in Las Vegas

Wondering how some companies manage to consistently get their web pages at the top of the Google search results? The secret to their success is spelled in just three letters:

SEO

— otherwise known as

search engine optimization.

Platinum Web Marketing is one of the largest and most experienced Las Vegas SEO firms. We develop and design corporate websites using the latest SEO tactics & technology so that our clients have the cutting edge in the Las Vegas marketplace (and beyond).

What Does SEO Mean for Las Vegas Companies?

Search engine optimization is the process of optimizing a website / webpage so that it will send all the right signals to Google and other search engines. Through years of experience, we’ve figured out exactly what Google likes to see. Our experts will configure your website so that it strikes a perfect, Google-friendly balance between usefulness to customers on the one hand and search engine appeal on the other. Once your website is expertly optimized, you can sit back and watch as it races toward the top of the search results… and fast. We’ve seen results in mere hours. Of course, not every site will rocket to the #1 spot overnight, and some may never get to the very, very top. But our SEO approach will enormously improve the results you’re getting now, resulting in substantial gains in leads, conversions, and sales.

The Best SEO in Las Vegas Takes a Multi-Faceted Approach

At Platinum Web Marketing, we harness the best of internet marketing and web design to deliver a well-rounded SEO product. Here are just a few of the Las Vegas SEO services we offer:

  • SEO-optimized web design for every page on your site 
  • Content marketing (blogs, white papers, press releases, etc.) 
  • Keyword research, optimization, and implementation 
  • Pay-Per-Click Advertising (e.g. Google AdWords management) 
  • SEO Linking Strategies 
  • Optimized Landing Pages 
  • Competitor Research 
  • Social Media Marketing using keyword research and link referrals 
  • Strategic use of URL, title tags, metadata, etc. 
  • Much, much more!

Don’t Trust A Non-Expert To Manage SEO

The truth is that SEO isn’t easy. If it were, everyone would have a highly ranked website. There are literally hundreds of factors that play into our Las Vegas SEO strategy, and Google’s algorithms are both extremely complex and constantly changing. That’s why you need to work with a team of SEO experts. We know what we’re doing, and your investment will pay off. Strategic SEO can make a critical difference in your success, yielding thousands of new visitors with momentous increases in sales. We’re here to help.

Hire A Las Vegas SEO Specialist

Don’t settle for another day at the bottom of Google’s search results. To find out how your company can get a better search ranking and start seeing gains in conversions and leads, contact Platinum Web Marketing for a free estimate. Call (866) 303-8047 or email us to talk with a Las Vegas SEO expert today.

Monday, June 3, 2013

Web Design In Las Vegas

Looking for the best web design Las Vegas has to offer? Well, look no more. You just found it. Platinum Web Marketing is one of the most experienced web design firms in all of Nevada. We actually have offices throughout the country, but our headquarters are located right here in Las Vegas. We have more than thirteen years of experience in web marketing as well as Las Vegas website design. It’s our job to take your company’s website to the next level, crafting streamlined systems that will crush your competition, whether it’s within the Sin City or on a global scale.

The #1 Firm for Las Vegas Web Design

At Platinum Web Marketing, we offer a robust slate of services in both web marketing and web design. Don’t let the name fool you. While we do have the city’s top e-marketing team, we’re also passionately focused on the design side of things. In fact, we create brand-new websites for Vegas-area companies every day. The sites we make stand out in the marketplace and in the Google search results. We work tirelessly to put you at the top of Google where you belong.

Web Design Las Vegas Will Love

Las Vegas isn’t like any other city. To the general public, it’s synonymous with glamour and panache. People expect the same from the Vegas business sector, so you need a site with style. That said, it’s never a good idea to get too gaudy. We prefer to dazzle users with cutting-edge features and not too much flair. Of course, it depends on your company’s culture and image. We understand the importance of branding. Platinum Web Marketing is responsible for some of the most popular, functional, and well-streamlined web design in Las Vegas.

Everything a Company Website Needs

Boiled down to basics, a business site needs to load quickly, function well, show off an impressive appearance, and earn a high search engine ranking. We offer all of that and more with customer service you can count on. A Platinum Web Marketing-designed website will empower your business to aggressively complete not only in the local Las Vegas marketplace but also on a global scale. Whether you’re looking for a smaller website or a complex, e-commerce system — or even if your existing site just needs a freshening up —we can handle all of your website design needs.

Our Menu of Las Vegas Web Design Services

Finding reliable web design in Las Vegas isn’t easy. You need a firm with years of experience and a proven record of results. Platinum Web Marketing offers expertise in the following areas:

  • Custom Website Design 
  • E-Commerce Implementation 
  • Search Engine Optimization (SEO) 
  • Website Hosting 
  • Graphic Design 
  • Internet Marketing 
  • Web Applications 
  • Much, much more
Dealing with a long-distance web designer can be a hassle. As a major firm local to Las Vegas, we’re here on the front lines to respond to problems whenever they arise. We can give your company the personal attention it deserves.

Hire A Las Vegas Web Design Specialist

If you need new web design to give your business the competitive edge, get in touch with Platinum Web Marketing and speak to one of our Website Design experts. Call (866) 303-8047 or email us today for a free estimate!