Thursday, June 19, 2014

Web Marketing Guru Anthony Carlitto to Speak at Hard Rock

Vegas has its fair share of secrets — now get ready to uncover the best-kept ones in the world of web marketing!

Anthony Carlitto, President and CEO at Platinum Web Marketing, will reveal his tricks of the trade at the World Ticket Conference at Hard Rock Hotel & Casino on Friday, July 18, 2014.

In an hour-long presentation entitled “Marketing for Success,” Carlitto and a panel of online marketing gurus will share their expert insight and advice on topics to include:

  • Search Engine Optimization (SEO)
  • Social media marketing within current trends
  • Branding by way of storytelling
  • Strategic web design
  • Creating a plan for web marketing in Las Vegas & beyond
  • And much more

Attendees Will Learn How to Integrate Their Web Marketing Efforts

Carlitto’s experience in web marketing and design dates back to the Internet’s early days. His Las Vegas-based Platinum Web Marketing firm has operated since 1997 and is widely regarded as a leader in the Nevada marketing game. Platinum Web Marketing is the #1 provider of web marketing in Las Vegas.

Event organizers hope Carlitto’s distinction in the web marketing industry will help attract a nationally diverse audience for the event, which is expected to reach capacity by the event date. In addition to its web marketing in Las Vegas, Platinum maintains offices in Manhattan, Los Angeles, Nashville, Orlando, and Minneapolis/St. Paul.

Noted for his expertise in pay-per-click marketing and LasVegas web design, Carlitto is expected to deliver a message on marketing integration. Specifically, the interactive presentation will teach attendees how to work within existing marketing plan boundaries in order to optimize digital engagement; increase traffic; enhance branding; and synergize their efforts toward PPC, SEO, social media, and more.

Diverse Lineup Promises Professional Insight for World Ticket Conference

Carlitto is one of several prominent experts participating in the “Marketing for Success” event. Other panelists include:

  • Jenny Jones, Online & Interactive Marketing Manager for Hard Rock Hotel
  • Dr. Ken Wright, Professor of Sport Management at University of Alabama
  • Mark Drosos, Founder & CEO at Lodestone Social Media

Corey M. Gibbs, Executive Managing Director at Ticket Solutions, Inc., will moderate. Gibbs, who offers 19 years of comprehensive experience in sports entertainment and corporate hospitality, also sits on the NATB Advisory Board of Directors and served as an entertainment liaison for the 2014 Super Bowl.

Registration Now Open for World Ticket Conference. Act Fast.

World Ticket Conference is an annual trade show sponsored by the National Association of Ticket Brokers (NATB), dedicated to imparting fresh perspective on business growth for professionals working in the ticketing, brokerage, entertainment, sports, and tourism fields.

The conference takes place at Hard Rock Hotel & Casino in Las Vegas, NV on July 17 – 19, 2014. The “Marketing for Success” panel is included in conference admission and is set for Friday, July 18th, at 10:00 a.m. For more information, including registration and pricing, visit the WorldTicket Conference website. 

Saturday, June 14, 2014

Different Kinds of Websites in Las Vegas

Your website can be whatever you want it to be. But what’s that?

No two businesses are the same. Different companies need different structures, functionalities, and designs. How do you know which format works for you?

At Platinum Web Marketing, we counsel clients to consider their goals first. Then we customize solutions designed to meet those goals. Below, we’ll walk through the different kinds of websites a Las Vegas company can choose from.

Flat Design: Why Simple is the New Complex

Flat is back! The Internet’s earliest webpages were pretty simple but also pretty ugly. As technology evolved, companies got fancier and fancier online. But now there’s a major trend back toward straightforward website design in Las Vegas.

There’s nothing ugly about today’s “flat design” sites, though! Instead, they’re crisp, clean, easy to understand, and aesthetically pleasing. Most flat design sites utilize basic web-building tools: HTML, CSS, and great graphic design. They also tend to have no more than 10 pages per site. It’s a popular option for small businesses.

E-Commerce: The Power of Revenue

E-Commerce is the mechanism by which your customers buy products or services through your website. It’s the virtual shopping cart for your online store. If you’ve ever bought a book on Amazon or ordered late-night pizza online, you’ve used e-commerce.

Like most things on the web, e-commerce can be simple or complex. Whatever your needs, we handle all the hard work for you at Platinum Web Marketing. The good news for small businesses is that we can custom-build a flat design website enhanced with e-commerce integration. That way, you get the best of both worlds.

Content Management Systems: The Power of SEO

Content Management Systems (CMS) like Joomla, WordPress, and Drupal put the power of content in your hands. And content is what makes the web go ‘round! From blogging and image galleries to newsreels and event blurbs, a CMS makes it easy for you to beef up your presence online.

Of all the different kinds of websites in Las Vegas, CMS systems probably offer the best return for SEO. The good news is that Platinum Web Marketing can integrate CMS within any new or existing website (including flat design!).

WordPress: How to Have It All (Affordably)

We mentioned WordPress before, but it also deserves special consideration on its own. That’s because, for many companies, WordPress can work as a one-stop-shop for web design. At Platinum Web Marketing, we can actually create your entire website — including e-commerce and CMS solutions — within WordPress itself.

It’s a very affordable approach to Las Vegas web design that also makes maintenance utterly hassle-free. You’ll see SEO benefits too!

Ask Us About Different Kinds of Websites in Las Vegas


Building a successful website isn’t easy. If it were, everyone would have one. Fortunately, we’re experts at it. Let us handle all of your Internet needs, from marketing to development.

At Platinum Web Marketing, we’ll talk you through the different kinds of websites in Las Vegas and answer all your questions. Just call (702) 263-6787 to talk with an expert in web design for Las Vegas today.