Tuesday, October 28, 2014

Avoid 10 Common Mistakes Before Launching a New WordPress Website/Blog

WordPress stands out as the most popular of all open source CMS platforms available at the moment. The platform is used for millions of sites because of the fact that there are thousands of great plugins and themes that are available. The problem is that because of the diversity present we see many that make design mistakes.

When you create a site with the use of WordPress, make sure that you avoid the following mistakes. According to Platinum Web Marketing, which offers web design services in Las Vegas, “besides the obvious potential security issues, site owners do not know how to take advantage of all the features that the platform offers”. Make sure you learn as much as possible about it and you avoid the following:

1. Plugins And Themes Offered By Untrusted Sources

Design Bolts features many lists of trusted and high quality plugins and themes like the top 12 free responsive WordPress Themes for 2014.

You should only trust those themes and plugins that are recommended or that are offered by sites that are trusted in the industry. This is because some themes downloaded from untrusted sources can include malicious coding. Always read reviews and if there is a doubt in your mind, do not install the theme.

2. Not Modifying Admin Account Name

Hackers first try to see if “admin” is the name of the admin account. This allows them to find an easier access way to your WordPress installation. The main site account needs to have a different name.

3. Not Changing Permalinks Structure

WordPress is great because it helps out in having a perfect SEO structure but with bad URLs, this is not possible. Go to Settings->Permalinks in your admin account and choose an option that also includes the post’s day and name. This is much better for SEO and will make the URL look better.

4. Not Modifying The Tagline

The standard WordPress tagline is “Just Another WordPress Site”. Nothing looks worse than launching a website/blog that has a name and that tagline. It looks completely unprofessional. This is a rookie mistake that is a lot more common than many believe.

5. Lack Of An About Page

When a visitor comes to your website, it is a guarantee that he/she wants to know more about the people behind the content offered. The About page is a necessity so you should never launch any blog or site without it. Also, make sure that you include contact details as people will surely want to get in touch with you.

6. Not Using The Latest WordPress Version

You should always use the latest WordPress version for your website. It is not enough to install the platform. You have to keep it up-to-date since this diminishes the possibility you would end up with hacking access. Vulnerabilities are solved with updates.

7. Not Setting Up A Backup Option

You have access to many different plugins that help you to backup WordPress files. If you do not install one when you first launch a site, there is a huge possibility you will forget about it. That is not something that you want to do since you never know when you need the backup files because of technical problems.

8. Using Unnecessary Plugins

Before you launch your website you have to be sure that it operates properly. Many make the mistake of using too many plugins, which is a really bad idea. Make sure that you only use those plugins that come from reputable sources and that have perfect reviews.

9. Choosing An Improper Host

Most people believe that all hosting packages are created equal. That is definitely not the case. Some packages are not at all suitable for WordPress use. Make sure that what you choose is completely compatible or you will end up with loading problems in the future.

10. Not Using Sitemaps

Most WordPress files out there do not actually have a sitemap. This is a huge mistake. You need to be sure that your site has a sitemap that is accessed by search engine robots. When you have this, your site is completely indexed by search engines.

Platinum Web Marketing will talk you through the process of website design, development and build in Las Vegas and answer all of your questions. Just call (702)263-6787 to talk to an expert in websites for your Las Vegas business.

Saturday, October 18, 2014

The Benefits of Hiring an SEO Company for Your Business In Las Vegas NV

Regardless of industry, any organization—however big or small—is in need of a web presence. A business without a website is one that has no additional resource for returning customers and is also a company without a marketing tool to bring in new clients. Especially in a location like Las Vegas, a website allows potential customers—from travelers to permanent residents—to find the products and services that your business has to offer in the local community.

Just as necessary as having an online destination is being accessible by making your company’s webpages findable to those searching for you. This is why having an SEO strategy that raises your website’s search engine rank is so important. And while this marketing strategy is essential, hiring an SEO strategy-based company like Platinum Web Marketing is just as necessary because it provides so many more benefits to you and your business than just getting the Internet marketing job done for you.

Here’s why:   You save time.

One of the first things you will save when hiring an SEO company is the time that you would have spent in performing the Internet marketing strategies yourself. The purpose of SEO-focused organizations like Platinum Web Marketing is to boost the search engine rankings of a client like you, so they dedicate their time to this work. These SEO company specializations can even include localization, such as how Platinum’s strategy includes Las Vegas-focused SEO.

And this is even more perfect for you when you realize that the less time that you and your business spends on marketing, the more time you’ll spend on other facets of your company that need your attention and care.

You prevent mistakes and concerns. 

Leaving the search engine optimization task up to the experts is an incredible way to maintain a professional attitude toward all of your business operations. You won’t need to worry about the faults and misunderstandings that come with being a beginner. Just as well, you won’t be penalized for SEO mistakes as easily, which would cost you recovery time and money that could have been spent on other parts of your business.

Plus, numerous factors contribute to the results of search engine algorithms, so you won’t personally have the anxiety that comes as an amateur unsure if they have made all the proper considerations. With so many SEO companies and their specialties to choose from, the right strategy for your organization can be carried out without your worry. Leave that concern to the SEO experts and focus on what you and your company do best.

A major advantage in hiring a local SEO company is that such a firm will recognize the trends and know the tactics of handling search engine optimization from a local point of view. Consider that in Las Vegas, for example, an SEO-specialized agency like Platinum Web Marketing is aware of how to differentiate the traffic between tourists visiting the city and local Las Vegas residents. Platinum Web Marketing will understand that tourists passing through town temporarily will be more focused on searching for Las Vegas hotels, entertainment, and landmarks and thus strategize the SEO differently from Las Vegas-based websites that cater to local residents who may be in search of websites from organizations in their community, such as those based on housing and health.

You save money. 

Even though an SEO company may seem like another cost on your business plan, it is essentially an investment. As mentioned earlier, the time and mistakes saved by hiring your SEO builds up a set of unused funds that can be utilized when the need comes. But, what’s more important is the return on this investment, which will end up raising your organization’s website in the search engine ranks, making more customers aware of your business and thus more likely to spend their cash on it.

Even better, SEO is a more cost effective marketing strategy than alternatives like paid traffic or bidding for AdWords. Platinum Web Marketing, for example, especially focuses its SEO strategy on content marketing. This is a more natural and lasting tactic that allows your company’s products and services to speak for themselves through website content pages and articles, boosting your website’s relevancy to search engines. More specifically, Platinum practices this through its specialization in Las Vegas-based companies, allowing these clients’ content to speak to both local residents as well as vacationers, so that these organizations don’t have to pay as much for search engine advertising. 

Above all, you promote your business by hiring an SEO company. 

It is the job of these firms to optimize your organization’s online presence through making sure that your website’s content is relevant, consistent, and especially helpful to those searching for a business like yours. And Platinum Web Marketing in Las Vegas definitely strives to put the attention and care into your website’s SEO. Rely on these professionals so that you can more effectively manage all aspects of your business, focusing on what you do best and increasing the value of your company.

Platinum Web Marketing will talk you through the process of (SEO) Search Engine Optimization in Las Vegas and answer all of your questions. Just call (702)263-6787 today to talk to an expert in SEO for your Las Vegas business.