Wednesday, June 3, 2015

Is Your Website Too Flashy for Las Vegas?



Las Vegas is known for its bright lights and over-the-top performances, but that doesn't mean your website has to be flashy and extravagant. In many cases, simple and subtle web design in Las Vegas is far more effective at generating traffic, attracting customers, and building a strong reputation online. Before you invest thousands of dollars in an outrageous website design that does more harm than good, read on to learn the right way to present your business on the web.

Flashy Websites Don't Load Quickly

A flashy web design may look great on a high-performance computer, but the fact is that most people don't have the internet access or processing speeds strong enough to load a site like that quickly. Slow load times will be detrimental to your internet marketing in Las Vegas, to the point that they will literally drive customers away. Consider these loadtime statistics:

  •  51% of Americans Would Abandon a Purchase on a Slow-Loading Website
  • 87% of Consumers Abandon a Website after a 2 Second Delay on the First Page (Yes, 2 Seconds!)
  • 80% of Consumers Abandon a Website after a 2 Second Delay on the Third Page of a Transaction
  • Consumers Are Least Likely to Abandon a Website with a 5 Second Load Time or Less

The faster your website pulls up, the more likely you are to keep viewers around. That will ultimately lead to higher profits for your business because you have more visitors to convert into customers. Don't automatically assume that people want flash and bling because they're coming to Las Vegas. Your customers will choose function over form every single time.

Flashy Websites Look Cheesy

Chances are you've come across a website with blaring ads on the side that say "BUY ME!" or "CONGRATS! YOU'RE THE 1,000,000TH CUSTOMER! CLAIM YOUR PRIZE!!!" Did you stay there long? Probably not. People associate flash with SPAM. They see it as a desperate attempt to generate business, which will make customers question how great your business is to begin with. Avoid cheesy, over-compensating website designs that do nothing for your Las Vegas internet marketing. There are far more effective ways to make your site stand out from the rest.

Flashy Websites Cost WAY Too Much

As a business owner, you always have to look at the bottom line. Will investing money in a crazy web design yield equally crazy sales? Nope, not at all. In fact, it may turn away enough customers that your sales DROP, rather than increase. Protect your reputation and maximize your return on investment with a classy, simple, and user friendly website design in Las Vegas.

How to Balance Flash with Function

If you work with a good web design company in Las Vegas, you should be able to get a great looking website without overdoing it. At Platinum Web Marketing, we have spent years learning exactly what a website needs to please users, search engines, and business owners alike. We'll work with you to create an optimal balance between eye-catching design and straight-forward navigation so your leads turn into repeat customers. Give us a call at (702) 263-6787 to talk to a web designer in Las Vegas.

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