Wednesday, July 29, 2015

How Long Does It Take to Reach the First Page of Google? Part 2

Continued from Part 1

Understanding How Search Engine Ranking Works (Continued…)

How Keywords Influence Search Engine Rankings

This is the part of the SEO process that confuses people more than anything. For every keyword that someone uses to find your website, you have a unique search engine ranking. You may show up on Page 1 of Google for "plumbers Las Vegas" and Page 4 for "plumbing company in Las Vegas, NV." The keywords seem the same and they certainly point to the same types of search results, but your website will show up differently for each of them. That is why it is so important to have a solid keyword pyramid in place, so you know which keywords to target to boost your search engine rankings across the board.

Keep in mind that Google will take into account similar words on a page, even if they are not the exact keyword you're targeting. For instance, having "plumbers in Las Vegas" on a page titled "plumbing company Las Vegas" will help your search engine ranking for both terms. This all comes down to a unique process called Latent Semantic Indexing, in which search engines crawl your pages for synonyms to help them rank you for each term. By using varied but similar keywords in your content, you can effectively help your website show up better in search engines.

Other Factors That Influence Page 1 Google Rankings

  • How up to date your content is
  • Keyword density (the ratio of your target keyword to the number of words on the page)
  • Content quality
  • Link building (the number of other websites pointing to your site, as well as the number of references used on your pages)
  • SEO optimization (including tags, meta data, headings, subheadings, etc.)
  • Internal link ratios
  • Your target keyword competition
We could keep going on, but the idea here is to show you that there is no way to predict how long it will take to reach Page 1 in Google. There are far too many factors to take into consideration. Any SEO company that "guarantees" Page 1 ranking in a select period of time is running a scam – plain and simple.

How to Get to Page 1 in Google

Now that you know what influences your search engine ranking, you can work to get your website to the top of Google. Start by choosing the keywords you want to target, and then use search engine optimization to get your website ranked for those keywords. If you are having trouble getting to the first page of Google for a certain set of words, you may need to target a different set of words or find a new approach for your internet marketing.

By far the easiest way to get to Page 1 in Google is to work with an experienced SEO company in Las Vegas. Contact us today at Platinum Web Marketing for your free search engine ranking assessment.

Tuesday, July 28, 2015

How Long Does It Take to Reach the First Page of Google? Part 1

This is a common question we see from Las Vegas business owners: "How long will it take to get to the first page in Google?" Unfortunately, there is no direct answer to that question. If we could predict how long it took for Google to rank websites and individual webpages, our jobs would be a whole lot easier. The fact is that there is no universal timeframe for reaching Page 1 Google rankings. Even seasoned SEO companies in Las Vegas like Platinum Web Marketing have to play around with direct search engine optimization strategies to find out what works for each of their clients individually. Nevertheless, there are some facts you can learn to better prepare you for first page search engine ranking.

The Importance of Page 1 Ranking

Before we discuss the factors that will help you get to the front page, we need to show you just how valuable Page 1 ranking is. Only 8.5% of web searchers ever make it past the first page of Google for their search results. Furthermore, less than 1% of searchers make it past Page 3. If your website is not ranked on the first page of Google for your target keywords, you are missing out on a vital source of traffic for your business. This doesn't just represent Las Vegas either. It's across the country. It does not matter what industry you work in, where your business is located, or who your audience is – you need to be on Page 1. Think about this for a moment:When is the last time you ventured past the first "O" in the word Google? For that matter, when's the last time you even scrolled down the first page of your search results? Your audience behaves just like you. Get your site where they can see you, and you'll see a tremendous growth in lead generation.

How Search Engine Ranking Works

There are several different factors that determine where your website ranks on search engines. Some of these factors may not influence your SEO strategies, but they will still impact where you stand against your competition. We'll break down the most important ones here to provide a better understanding of how search engines rank your website

Different Search Engines Have Different Ranking Methods

Most people focus on the Google algorithm for their search engine optimization strategies, but the fact is that every search engine employs its own unique ranking methods. While Google may be the most powerful and widely used search engine on the web, it is far from the only one to watch out for. Bing, Yahoo!, and even antiquated engines like AOL all have their own ways of ranking your website above others. You don't need to worry about these differences too much, but you should note that ranking on Page 1 for Google is not the same as ranking on the first page somewhere else. We can monitor all that for you.

Continue to Part 2

Thursday, July 23, 2015

5 Things You Need On Your Las Vegas Business Facebook Page

If you are going to set up a Facebook profile for your Las Vegas business, you need make sure you set it up correctly. The process is pretty self-explanatory, but there are some areas of your profile that you specifically need to watch out for. If you fill out these five must-complete components on Facebook profiles, you will have a much better chance at success with your social media efforts. Here's a list of what you should look out for.

Your Actual Business Name and Address (Citation)

A local citation is essentially any time your business name and address in Las Vegas is mentioned on someone else's website, including Facebook. It is important to keep this citation consistent among all review sites and social media platform because it creates a stronger image for your company on the web.  Make sure you use the same business name and address that you do on your other profiles so the information remains the same from place to place. Believe it or not, this will actually improve your Google ranking, and it will do wonders for your brand promotion and local SEO.

A Company Logo

This is part of your online branding. It reminds customers who they are dealing with and makes your logo a more recognizable part of your business. If you see a yellow seashell logo with red outline, you instantly know it as Shell gas. Don't you want that same recognition for your business?

A Link to Your Website

Linking to your website will give anyone who stumbles onto your Facebook page a direct path to learn more about your business. In the same regard, you should put a link to your Facebook page on your website so people can see your social media presence.

Office Hours

You might be amazed by how many unnecessary phone calls you can avoid just by listing your office hours on your Facebook profile. Not only will this help people who are visiting your profile, but it will also help search engines like Google know what kind of information to provide when people search for you. If you change your operating times in the future, make sure to update your Facebook page accordingly.

About Us

Last but certainly not least, make sure you fill out the abut us section. Briefly tell people about your business so they know what kinds of services you offer. Notice that we said "briefly." People should be able to get a feel for what you do in a matter of a couple sentences. Anything beyond that simply will not be read.
Fill out your Facebook page with the information above, and you will have a much better chance at success in the end.

Tuesday, July 21, 2015

Las Vegas SEO Tips For Blog Articles

Search Engine Optimization strategies vary based on your website's target audience and industry. You must employ the right strategies for your content's specific needs in order to improve your search ranking and convert leads to sales. Listed below are some helpful Las Vegas SEO tips for blog articles that you can use to craft quality content in the future.

Blog SEO Tips – Step By Step

Follow these steps to optimize your blog content each and every time:
  1. Identify a keyword or key phrase to base your article on. For this article, the target phrase is "SEO and Search Engine Optimization," but we are also targeting Las Vegas SEO and Las Vegas SEO tips along the way.
  2. Use the key phrase in your page title and meta description.
  3. Incorporate the key phrase in the page URL, separating each word with a hyphen. Many content management systems, like WordPress, will do this automatically if the phrase is in the page title.
  4. Use the key phrase naturally in the article, but avoid keyword stuffing. One occurrence per every 100 words is usually sufficient for SEO optimization.
  5. Work the key phrase into the H1 header (usually the title) for the page, as well as at least one subheading with H2-H6 header tags.
  6. Add images to your content, at least one per 400 words, and use the key phrase in the title of the images. Use the key phrase in the alt tags for the images as well.
  7. Assign categories to all blog posts, incorporating other key terms people may use to find your website.
  8. Link to high-quality articles on other websites to show search engines you are trying to educate your readers. The number of external links you use is entirely up to you, but 1-4 is fairly standard.
  9. Link to your own webpages within the article to encourage interaction and build up your website's authority.
  10. Provide an author name and profile for the blog posts. If there is more than one author for your blog, make sure each author has a profile with a picture.

Other Search Engine Optimization Tips For Blogs

Every blog article should be written with intent, meaning that there is a central theme for the blog posts that is referenced regularly. This will usually center around the key phrase you are targeting for the article. We have mentioned "SEO or Search Engine Optimization" several times in this article because that is our intent here.

Establish relationships with other high-quality websites to encourage them to link to your webpages. Do not do this excessively, as Google will suspect foul play if it does not look natural. If other sites use yours as a reference though, your search ranking in Las Vegas is bound to increase.

Use the tips above to improve your SEO for blog articles, and your visitors will continue to come back time and time again.

Thursday, July 16, 2015

5 Ways to Get Inspired for Social Media Posts

It's not always easy to come up with ideas for social media posts. You might have a ton of announcements to make the first few weeks you're in Facebook or Twitter, but eventually, you're going to come face to face with writer's block. What do you do when that happens? You start looking for inspiration. That's where the resources below come into play. Here are five ways to get inspired for social media posts, so you can keep up with your Las Vegas SEO goals.

Check the News

By reviewing the news for your area or for your business niche, you could find a new study or innovation to promote. For instance, let's say that you own a road construction company and your social media accounts have been stagnant lately. There is a couple on Kickstarter who has been fundraising to build roadways out of solar panels in America. You could talk about how an innovation like this would have a major impact on energy efficiency for the future. The topic ties into your business and still gives your followers something interesting to read over.

Look at Your Competition

You could use your competitors' social media accounts for some helpful inspiration. The key here is to put a spin on whatever your competition has posted, not to post the exact same information. This will make you look like a copycat, and it will make people question the value of your social media pages. If your competition has a quick set of tips for how to do something, make an even bigger list of tips that are related but noticeably different. Above all else, remember that this is supposed to be a source of "inspiration," not exact ideas.

Read over Recent Comments on Your Page

Your visitors will tell you what they want to see on your pages. They may not outright say "post this," but they may ask consistent questions that you could address in a comment or article. Look over the recent comments on your social media pages and see if any of them spark an idea in your head. Whatever comes about after that is guaranteed to be a success.

Think about the Time of Year

Seasonal social media posts are common, and they're almost always well-received. For instance, if you have a dental blog, you might post information about keeping your teeth clean while camping during the summer months. If you run a restaurant, you might post creative Thanksgiving recipes during the month of November. Keep your industry and the time of year in mind, and you should be set.

Repeat Successful Old Posts

When all else fails, look back at your old posts and see what people responded best to. It may be time for you to repeat some of those posts now. You can allude to the fact that you've already mentioned this information before, saying something along the lines of "worth repeating" or "an oldie but a goodie" in the beginning. Use these sources of inspiration to the best of your ability, and your social media accounts will be a hit!

Tuesday, July 14, 2015

Creating a Local SEO Strategy for Las Vegas

If you feel like your Las Vegas internet marketing is at a bit of a standstill, it may be time for you to revitalize your SEO campaigns. This is something we do around here all the time because the internet is constantly changing. Your SEO, web design, PPC ads, and everything else along the way should adapt to the changes that come. Listed below are some tips for putting together a local SEO strategy for Las Vegas so you can see progression in your lead generation.

Revitalize Your Keyword Pyramid (Or Create a New One!)

A keyword pyramid is a fundamental blueprint for the keywords used in your website content and marketing efforts. It consists of 3-5 primary keywords with high competition, 3-5 secondary keywords with moderate competition, and 4-6 long-tail keywords with low competition. If you do not already have a keyword pyramid in place, make that a goal in and of itself. If you have used the same pyramid for a while now, it may be time to revise it or start a completely new pyramid to work with. This is especially true if you just recently moved your business to Las Vegas. The better you can organize your SEO strategies for the coming year, the easier it will be for you to succeed.

Check Your Local Citations

Local citations are references to your business name, address, and contact information on other websites. This most often occurs on mainstream directories, like Google+ or Yelp. When all of your citations are identical, your online brand naturally gains a stronger authority on the Web. Google and other search engines crawl major directories and compare local citations, which means that one small discrepancy could actually hurt your page ranking. If you have multiple locations in Las Vegas, you need to make sure they all display correctly.  Claim your profiles, edit their information, and ensure your citations are consistent across the board.

Add City Landing Pages

When most people come across a local business online, they don't necessarily end up on the site's home page. Instead, they are driven to a landing page that is tailored to their search term. By adding city-based landing pages to your website, you will have a better chance at drawing in local traffic for the rest of the year. You may create different service pages for the same city ("roofing Las Vegas" and "gutter installation Las Vegas"), or you may create multiple city pages for the same service ("roofing Las Vegas, NV " and "roofing Reno, NV"). 
Consider your keyword pyramid as you develop your local landing pages, and you will gain visibility in the Las Vegas community.

Set Measurable Goals

At the end of the day, your local SEO strategy  should consist of logical goals you can measure over time. Perhaps you want to target a new keyword and track your site's ranking for it. Maybe you want to boost your overall traffic or sales by a certain percentage. Set the goals you want to obtain, and then use the strategies above to make them a reality.

Thursday, July 9, 2015

How to Track Your Online Leads

When you invest money into a website design for your Las Vegas business, it's logical to wonder how much your business is actually benefiting from that website. This occurs with any type of marketing, from phone book advertising, to commercials and beyond. While some sources of traffic are more difficult to track than others, there are some things that you can do you to see how many leads you are getting from your website. The suggestions below will go over what you can do you to track leads coming from the internet.

Get a Traceable Phone Number

You can get a phone number for your website that can be tracked and still directed to your main company line. This phone number can be a 1-800 number or it can be something that looks more local to Las Vegas (or wherever your business is based). Clients will dial the number on the website and be redirected to your main line without ever knowing it. Then you can trace the calls coming from your website based on the amount of calls that go to that phone number. All of that is available on the site that is providing the alternative numbers for you.

Create a Specific Email for Your Website

This is another easy way to track to leave better generated by your website because all you have to do is answer the inbox to see the results. Create an email account for your website that is connected to your contact form on the site, and then see how many emails you get to that address every week. If you need something that's easier to manage, you can always forward emails from your website email address to your primary email address and answer them from whatever email you use on a day to day basis.

Ask Your Clients How They Found out about You

It is kind of a common practice for businesses to ask their clients how they found their contact information, specifically when they want to track which type of online advertising is building the most traffic for their business. Is it coming from Google, Yellow Pages, Craigslist, etc.? Just ask your clients how they found your website, and most of them will be pretty honest about it.

It's Not All about Leads…

In the grand scheme of things, lead generation is not the only purpose of having a website. Just getting your business visible to clients online is going to help you in a long run. It will ensure that you stay ahead of the competition, and it will keep your business relevant for the future. You can monitor your traffic as much as you want, but at the end the day, some sort of online traffic it's better than no traffic at all.
To learn about how we track leads here at Platinum Web Marketing – as well as what we can do to boost your lead conversion – contact us today to speak to a local internet marketing expert in Las Vegas.

Tuesday, July 7, 2015

Using Yelp to Promote Your Las Vegas Business

Yelp is a massive review site online that people go to when they need to read or write reviews about a business. While most people associate Yelp with restaurants, the fact is that any kind of business may find itself on here at some point in time. If you are a business owner in Las Vegas, it would be wise for you to see what people are saying about you online. It will impact your SEO in Las Vegas, your reputation management online, and your brand development as a whole.

Here is a quick guide explaining how to make use of Yelp for your Las Vegas business.

Make Sure Your Contact Information Is Accurate

Yelp will automatically generate your business name, phone number, physical address, and other information from their resources. If you have recently changed any of this or the information online just isn't right, you need to sign up for a Yelp account to correct it. This will be free for you to do, but you will have to take steps to verify that you are the business owner. 

It is important to keep your contact information the same across the internet because it gives your site better authority in Google. That will ultimately make it show up better in search engines.

Respond to Negative Reviews

One of the cool features on Yelp is the ability to respond when someone posts a negative review about your business. You need to approach this carefully though because you could actually make your reputation worse with a bad review. Don't call the customer names or blame him for whatever issue may have happened. Instead, apologize, say that there was a miscommunication somewhere along the way, and make a recommendation for some way to fix the situation. That way, other readers who see the post will know that you are a rational person that they can confidently come see.

Use Reviews for Constructive Criticism

You cannot be offended by every review someone posts about your business online. Instead, you need to take the good with the bad and see if there really are things you should be changing about your business. This is especially true if your business has been around for a while because you may not have updated your practice in a couple decades. The reviews on Yelp will help you appeal better to the clients, and then more good reviews will start showing up.

Encourage Positive Feedback

If you have a few customers you know really like your services, ask if they would be willing to write a review for you on Yelp. You could also offer a discount on your products or services for people who write reviews for you. This isn't bribery – it's marketing. With enough positive reviews online about your Las Vegas business, people will naturally want to come see what you're all about.

Thursday, July 2, 2015

Creative Web Content Ideas for Boring Businesses in Las Vegas

Most businesses are not set up for "exciting" web content. People may be intrigued about new technology coming out, but not if the technology is used to unclog toilets. If you work in a not-so-thrilling industry, you may have a hard time coming up with content that gets people itching to visit your website. The information below will  help you out.
Here are some creative web content ideas for boring businesses in Las Vegas.

Create Enticing Titles

A good title can make take a boring piece of information and make it exciting. Think about these two titles:
"How to Build a Bookshelf"
"Transform an Old Ladder into an Awesome Shelving System for under $10"

Which one would you click on? Most of us would choose the bottom one in a heartbeat, even if they have identical information inside. You can still incorporate your keywords into the titles. You just have to find a way to spice them up. The more "clickable" your titles are, the less boring

Add Images And Videos to Your Content

All it takes is one image to transform the way your web content looks. Las Vegas is a city full of bright lights and movement. Why wouldn't you want the same on your website? No, we're not saying that you should fill the page with images. That may slow down your load times and make matters even worse. As a good rule of thumb though, you should try to add one image or video for every 400 words on a page. Guide people through the information with images that catch their attention. The longer they stay on the page, the more they will learn to trust you.

Pay Attention to the Web

Viral videos and images don't go "viral" without people sharing them – aggressively. You can jump on the bandwagon, when appropriate, and show people that you are on trend. You can put a creative spin on big news stories and online trends to make them relevant to your business. Example: If you run a custom car shop, you might write an article along the lines of, "How to Make Your Own Jurassic Park Jeep." With the recent release of Jurassic World, people will have a new interest in doing a project like that. Then you could promote your services and generate leads for your Las Vegas Business.

Remember: Customers LOVE Case Studies

Perhaps the best content you could possibly put on your "boring" business website in Las Vegas is a case study. This will go through the details of a project you completed from start to people. Case studies show people what you are capable of, and they let people see before, during, and after photos of your work. This will let them trust you in a whole new way because they can see what you do right in front of their eyes. Throw in some keywords along the way, and you'll be good to go!