Tuesday, July 14, 2015

Creating a Local SEO Strategy for Las Vegas



If you feel like your Las Vegas internet marketing is at a bit of a standstill, it may be time for you to revitalize your SEO campaigns. This is something we do around here all the time because the internet is constantly changing. Your SEO, web design, PPC ads, and everything else along the way should adapt to the changes that come. Listed below are some tips for putting together a local SEO strategy for Las Vegas so you can see progression in your lead generation.

Revitalize Your Keyword Pyramid (Or Create a New One!)

A keyword pyramid is a fundamental blueprint for the keywords used in your website content and marketing efforts. It consists of 3-5 primary keywords with high competition, 3-5 secondary keywords with moderate competition, and 4-6 long-tail keywords with low competition. If you do not already have a keyword pyramid in place, make that a goal in and of itself. If you have used the same pyramid for a while now, it may be time to revise it or start a completely new pyramid to work with. This is especially true if you just recently moved your business to Las Vegas. The better you can organize your SEO strategies for the coming year, the easier it will be for you to succeed.

Check Your Local Citations

Local citations are references to your business name, address, and contact information on other websites. This most often occurs on mainstream directories, like Google+ or Yelp. When all of your citations are identical, your online brand naturally gains a stronger authority on the Web. Google and other search engines crawl major directories and compare local citations, which means that one small discrepancy could actually hurt your page ranking. If you have multiple locations in Las Vegas, you need to make sure they all display correctly.  Claim your profiles, edit their information, and ensure your citations are consistent across the board.

Add City Landing Pages

When most people come across a local business online, they don't necessarily end up on the site's home page. Instead, they are driven to a landing page that is tailored to their search term. By adding city-based landing pages to your website, you will have a better chance at drawing in local traffic for the rest of the year. You may create different service pages for the same city ("roofing Las Vegas" and "gutter installation Las Vegas"), or you may create multiple city pages for the same service ("roofing Las Vegas, NV " and "roofing Reno, NV"). 
Consider your keyword pyramid as you develop your local landing pages, and you will gain visibility in the Las Vegas community.

Set Measurable Goals

At the end of the day, your local SEO strategy  should consist of logical goals you can measure over time. Perhaps you want to target a new keyword and track your site's ranking for it. Maybe you want to boost your overall traffic or sales by a certain percentage. Set the goals you want to obtain, and then use the strategies above to make them a reality.

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