Tuesday, July 7, 2015

Using Yelp to Promote Your Las Vegas Business


Yelp is a massive review site online that people go to when they need to read or write reviews about a business. While most people associate Yelp with restaurants, the fact is that any kind of business may find itself on here at some point in time. If you are a business owner in Las Vegas, it would be wise for you to see what people are saying about you online. It will impact your SEO in Las Vegas, your reputation management online, and your brand development as a whole.

Here is a quick guide explaining how to make use of Yelp for your Las Vegas business.

Make Sure Your Contact Information Is Accurate

Yelp will automatically generate your business name, phone number, physical address, and other information from their resources. If you have recently changed any of this or the information online just isn't right, you need to sign up for a Yelp account to correct it. This will be free for you to do, but you will have to take steps to verify that you are the business owner. 

It is important to keep your contact information the same across the internet because it gives your site better authority in Google. That will ultimately make it show up better in search engines.

Respond to Negative Reviews

One of the cool features on Yelp is the ability to respond when someone posts a negative review about your business. You need to approach this carefully though because you could actually make your reputation worse with a bad review. Don't call the customer names or blame him for whatever issue may have happened. Instead, apologize, say that there was a miscommunication somewhere along the way, and make a recommendation for some way to fix the situation. That way, other readers who see the post will know that you are a rational person that they can confidently come see.

Use Reviews for Constructive Criticism

You cannot be offended by every review someone posts about your business online. Instead, you need to take the good with the bad and see if there really are things you should be changing about your business. This is especially true if your business has been around for a while because you may not have updated your practice in a couple decades. The reviews on Yelp will help you appeal better to the clients, and then more good reviews will start showing up.

Encourage Positive Feedback

If you have a few customers you know really like your services, ask if they would be willing to write a review for you on Yelp. You could also offer a discount on your products or services for people who write reviews for you. This isn't bribery – it's marketing. With enough positive reviews online about your Las Vegas business, people will naturally want to come see what you're all about.

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